Sunday, December 1, 2013

Song of the Week: The Third Booth - I Need Love and Mysteries

I Need Love
The Third Booth hailed from the music mecca of the world, Canton, Illinois. Specifically the third booth (or table) of the drug store/soda fountain in Canton. In the Spring of 1967, J.C. Cole, Deb Rodney, Tom Reid, Tim Hackett and a guy identified only as "Steve" traveled from the drugstore to the corn farmers town of South Pekin, Illinois to record their one and only single, I Need Love. The song was written by singer J.C. Cole. The band recorded the number in 1967 and originally released the single on Thunder Records when the A-Side was known as Sounds Incorporated. After a minor blip of airplay on a Chicago station, Independence Records picked up the single for redistribution and rechristened the A-Side to the one we see here, I Need Love.

I say this in the nicest possible way, I Need Love must have sounded quite dated by the time it hit the record store(s) in '68. A little fuzz bass, a few reverb drenched harmonies, add a little dash of Them's I Can Only Give You Everything, and you get a classic garage raver in an era when garage raver's were not so vogue anymore. That's okay with us. We also include today, the Flip-Side, Mysteries. A nice little ballad written by Cole that shows the band had some chops and weren't just kicking out yet another cover of Farmer John like so many of their midwest rivals.

Until next time, we'll see you On The Flip-Side!


  1. Fine little garage ditty. Fuzz bass is pretty cool. Yeah, it heavily relies on Them's tune. Heard it first on "Ear-Piercing Punk" comp.

    1. the fuzz draws out Mr. Eliminator every time. The next post is for you.

  2. "and a guy identified only as "Steve" - That's Steve Davis